Friday Fun
Affect vs. Effect
I have the hardest time keeping the proper use of affect and effect clear when I’m writing. Most of the time, I need to look it up just to double check I’m using the correct choice. Here are a couple of memes that will (hopefully) make it clear for you as well.
Affect vs. Effect
Assure vs. Ensure vs. Insure
This is one of those mistakes I see most often. The three words, assure, ensure, and insure, are often confused. All three words share an element of “making an outcome sure,” but they cannot be used interchangeably. Here are the unique aspects of each word:
Assure is to promise or say with confidence. It is more about saying than doing.
Example: I assure you that you’ll be warm enough.
Ensure is to do or have what is necessary for success.
Example: These blankets ensure that you’ll be warm enough.
Insure is to cover with an insurance policy.
Example: I will insure my home with additional fire and flood policies.
Using the proper word will allow you to communicate your intention clearly.
Assure vs. Ensure vs. Insure
Very & Really
Today’s Tuesday Tip comes from TheWriteLife.com’s 25 Editing Tips for Tightening Your Copy.
#13 – Try really hard to spot instances of “very” and “really”
This is a very difficult one to remember. I almost never get it right, until I go back through my copy, and the word jumps out at me, and then I change the sentence to “This is a difficult one to remember.” Because really, how much is that “very” helping you get your point across?
It doesn’t make the task sound more difficult. Same thing with “really.” It’s not a “really” difficult tip to remember. It’s simply a difficult tip to remember. Got it?
TheWriteLife.com - http://thewritelife.com/edit-your-copy/
Very & Really
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